Article, published in June 2018. A 4-minute read. By Marie Segger, data & social journalist at the Economist.
‘How do you make data journalism stand out on social media?
This is the question I am trying to answer through my project for The Economist. In my last blog post I presented some of the ideas we’ve come up with and avenues we’d like to explore to showcase The Economist’s data journalism. Now I’d like to dive into one of those aspects, namely the use of GIFs on social media, and explain what I’ve learned so far. In order to do that, I’m sharing some of my key principles with you. They stem from my experience of creating data GIFs for The Economist’s social media account but all of them are actually borrowed from different disciplines like marketing, advertising, journalism and graphic design’.